Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PubExchange is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Computer & Electronics, People & Society and 147 other categories.

2 PubExchange is leading in Home & Garden, Nursery & Playroom, Coupons, Universities & Colleges and 7 other categories.

Geography

1 AdScale is leading in most countries, including Indonesia, Germany, Brazil, India and 120 other countries.

2 PubExchange is leading in United States.