Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sanoma is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 158 other categories.

2 Sanoma is leading in Newspapers, Science, Social Sciences, Fashion & Modeling and 4 other categories.

Geography

1 AdScale is leading in most countries, including Indonesia, Germany, Brazil, India and 121 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Sweden and 2 other countries.