Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sanoma is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Computer & Electronics, People & Society and 149 other categories.

2 Sanoma is leading in Newspapers, Science, Social Sciences, Associations and 3 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, India, Brazil and 115 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Sweden and 3 other countries.