Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Sanoma is still behind AdScale in all market share segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Computer & Electronics, People & Society and 152 other categories.

2 Sanoma is leading in Newspapers, Social Sciences, Scouting, Law and 2 other categories.

Geography

1 AdScale is leading in most countries, including Indonesia, Germany, Brazil, India and 115 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Sweden and 4 other countries.