Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Silverpop is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 154 other categories.

2 Silverpop is leading in Death, Business Services, Home & Garden, Industrial Goods & Services and 22 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, France, Brazil and 139 other countries.

2 Silverpop is leading in United States, Czech Republic and Australia.