Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Silverpop is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, News & Media and 158 other categories.

2 Silverpop is leading in Death, Home & Garden, Business Services, Universities & Colleges and 19 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, Russia and 118 other countries.

2 Silverpop is leading in United States, Australia, Czech Republic, Latvia and 3 other countries.