Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Specific Media is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 149 other categories.

2 Specific Media is leading in Car Buying, Coupons, Accommodation & Hotels, Clothing and 30 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, France, Brazil and 132 other countries.

2 Specific Media is leading in United Kingdom, Denmark, Norway, Ireland and 5 other countries.