Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Specific Media is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Computer & Electronics, People & Society and 121 other categories.

2 Specific Media is leading in Travel, Car Buying, Accommodation & Hotels, Coupons and 38 other categories.

Geography

1 AdScale is leading in most countries, including Indonesia, Germany, Brazil, India and 110 other countries.

2 Specific Media is leading in United States, United Kingdom, Denmark, Norway and 8 other countries.