Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Specific Media is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 158 other categories.

2 Specific Media is leading in Accommodation & Hotels, Coupons, Car Buying, Food & Grocery Retailers and 28 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, France and 159 other countries.

2 Specific Media is leading in Denmark, Greenland, Zimbabwe, Bhutan and 5 other countries.