Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Specific Media is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, News & Media and 150 other categories.

2 Specific Media is leading in Car Buying, Coupons, Accommodation & Hotels, Energy and 29 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, India and 118 other countries.

2 Specific Media is leading in United States, United Kingdom, Denmark, Norway and 14 other countries.