Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sprinkle is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Computers Electronics & Technology, Arts & Entertainment, Games, Science & Education and 13 other categories.

2 Sprinkle is leading in Reference Materials, News & Media, Lifestyle, Food & Drink and 3 other categories.

Geography

1 AdScale is leading in most countries, including Germany, India, Japan, Indonesia and 92 other countries.

2 Sprinkle is leading in Norway, Netherlands, Slovakia, Sweden and 5 other countries.