Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Sprinkle is still behind AdScale in all market share segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Computer & Electronics, People & Society and 144 other categories.

2 Sprinkle is leading in Newspapers, Science, Social Sciences, Nursery & Playroom and 9 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, India, Brazil and 114 other countries.

2 Sprinkle is leading in Sweden, Norway, Denmark, Slovakia and 3 other countries.