Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdScale is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, People & Society, Autos & Vehicles and 158 other categories.

2 AdScale is leading in Arts & Entertainment, Internet & Telecom, Computer & Electronics, Games and 45 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, India and 80 other countries.

2 TradeDesk is leading in United States, Australia, United Kingdom, Canada and 60 other countries.