Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdScale is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Autos & Vehicles, People & Society and 160 other categories.

2 AdScale is leading in Arts & Entertainment, Internet & Telecom, Computer & Electronics, Games and 44 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, France and 79 other countries.

2 TradeDesk is leading in United States, Australia, United Kingdom, Canada and 58 other countries.