Market Share by Top Websites

1 AdScale is leading in The Entire Web.

2 TradeDesk is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, People & Society, Autos & Vehicles and 155 other categories.

2 AdScale is leading in Arts & Entertainment, Internet & Telecom, Computer & Electronics, Software and 38 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, India, Brazil and 79 other countries.

2 TradeDesk is leading in United States, Canada, United Kingdom, Australia and 49 other countries.