Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Traffic Revenue is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Internet & Telecom, Computer & Electronics, News & Media, Games and 109 other categories.

2 Traffic Revenue is leading in Arts & Entertainment, People & Society, Adult, Celebrities & Entertainment News and 50 other categories.

Geography

1 AdScale is leading in most countries, including Indonesia, Germany, Brazil, India and 114 other countries.

2 Traffic Revenue is leading in Sri Lanka, Libya, Zimbabwe, Ethiopia and 3 other countries.