Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Traffic Revenue is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Internet & Telecom, Computer & Electronics, News & Media, Software and 109 other categories.

2 Traffic Revenue is leading in Arts & Entertainment, People & Society, Adult, Celebrities & Entertainment News and 49 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, India, Brazil and 117 other countries.

2 Traffic Revenue is leading in Kuwait, Trinidad and Tobago, Qatar and Ghana.