Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdScale is still behind Twitter Advertising in all market share segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Music & Audio and 169 other categories.

2 AdScale is leading in Arts & Entertainment, Internet & Telecom, Computer & Electronics, People & Society and 32 other categories.


1 Twitter Advertising is leading in most countries, including United States, Japan, United Kingdom, Spain and 92 other countries.

2 AdScale is leading in Germany, Indonesia, Brazil, Mexico and 52 other countries.