Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Vindico Group is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 Vindico Group has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 188 other categories.

2 AdScale is leading in Internet & Telecom, Computer & Electronics, Games, Software and 23 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, Ukraine, Russia and 109 other countries.

2 Vindico Group is leading in Brazil, United States, Great Britain, Canada and 53 other countries.