Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adservice Media is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 98 other categories.

2 Adservice Media is leading in Internet & Telecom, Finance, Financial Management, Marketing & Advertising and 26 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, Sweden, Spain and 69 other countries.

2 Adservice Media is leading in Denmark, Norway, Finland, Philippines and 7 other countries.