Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adservice Media is still behind Improve Digital in all market share segments.

Websites Categories

1 Adservice Media has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Finance, Shopping and 64 other categories.

2 Improve Digital is leading in Arts & Entertainment, News & Media, Music & Audio, Career & Education and 49 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Italy and 48 other countries.

2 Adservice Media is leading in Denmark, Norway, Finland, Portugal and 9 other countries.