Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Adservice Media is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Games, People & Society and 75 other categories.

2 Adservice Media is leading in Business & Industry, Internet & Telecom, Shopping, Finance and 41 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Italy, Spain, Germany and 71 other countries.

2 Adservice Media is leading in Denmark, Sweden, Norway, Finland and 9 other countries.