Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adservice Media is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Sports and 93 other categories.

2 Adservice Media is leading in Business & Industry, Internet & Telecom, Shopping, Finance and 48 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Montenegro, Netherlands, Italy and 83 other countries.

2 Adservice Media is leading in Denmark, Finland, Colombia, Estonia and 7 other countries.