Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adservice Media is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Sports and 78 other categories.

2 Adservice Media is leading in Business & Industry, Internet & Telecom, Shopping, Finance and 54 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Spain and 61 other countries.

2 Adservice Media is leading in Denmark, Finland, Malta, Guernsey and 8 other countries.