Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adservice Media is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Adservice Media has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Finance, Shopping and 63 other categories.

2 Improve Digital is leading in Arts & Entertainment, News & Media, Music & Audio, Career & Education and 49 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Germany and 45 other countries.

2 Adservice Media is leading in Denmark, Norway, Finland, Lithuania and 6 other countries.