Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adservice Media is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Adservice Media has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Finance, Arts & Entertainment and 89 other categories.

2 Mercent is leading in Shopping, Clothing, Games, Home & Garden and 28 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, Russia and 50 other countries.

2 Adservice Media is leading in Denmark, Norway, Sweden, Finland and 15 other countries.