Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adservice Media is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Adservice Media has better usage coverage in more websites categories. Including Internet & Telecom, Shopping, Finance, People & Society and 69 other categories.

2 Platform161 is leading in Business & Industry, Arts & Entertainment, News & Media, Travel and 52 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Spain, Germany and 34 other countries.

2 Adservice Media is leading in Denmark, Norway, Finland, Malta and 13 other countries.