Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adservice Media is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Adservice Media has better usage coverage in more websites categories. Including Internet & Telecom, Shopping, Finance, People & Society and 62 other categories.

2 Platform161 is leading in Business & Industry, Arts & Entertainment, News & Media, Travel and 59 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Brazil, Turkey and 54 other countries.

2 Adservice Media is leading in Denmark, Norway, Finland, Hong Kong and 10 other countries.