Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adservice Media is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Health and 67 other categories.

2 Adservice Media is leading in Business & Industry, Internet & Telecom, Finance, Shopping and 58 other categories.

Geography

1 PointRoll is leading in most countries, including United States, Canada, India, United Kingdom and 34 other countries.

2 Adservice Media is leading in Denmark, Norway, Sweden, Finland and 12 other countries.