Market Share by Top Websites

1 Adservice Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SmartContext is clearly lagging behind, losing to Adservice Media in all segments.

Websites Categories

1 Adservice Media has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Arts & Entertainment and 85 other categories.

2 SmartContext is leading in People & Society, Video Games, Games, Cooking & Recipes and 13 other categories.

Geography

1 Adservice Media is leading in most countries, including Denmark, Sweden, Norway, Finland and 30 other countries.

2 SmartContext is leading in Poland, Russia, India, Ireland and 12 other countries.