Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adservice Media is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Adservice Media has better usage coverage in more websites categories. Including Internet & Telecom, Business & Industry, Finance, Shopping and 69 other categories.

2 Sprinkle is leading in Arts & Entertainment, News & Media, Music & Audio, Sports and 40 other categories.


1 Sprinkle is leading in most countries, including Sweden, Norway, Slovakia, Italy and 28 other countries.

2 Adservice Media is leading in Denmark, Finland, Latvia, India and 14 other countries.