Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adservice Media is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Travel and 163 other categories.

2 Adservice Media is leading in Finance, Financial Management, Banking, Telecommunications and 9 other categories.


1 Turn is leading in most countries, including United States, United Kingdom, Italy, Japan and 104 other countries.

2 Adservice Media is leading in Denmark, Sweden, Finland, Malta and one other country.