Market Share by Top Websites

1 Yahoo Overture is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adservice Media is clearly lagging behind, losing to Yahoo Overture in all segments.

Websites Categories

1 Yahoo Overture has better usage coverage in more websites categories. Including Computers Electronics & Technology, Food & Drink, News & Media, Arts & Entertainment and 18 other categories.

2 Adservice Media is leading in Finance and Home & Garden.

Geography

1 Yahoo Overture is leading in most countries, including Japan, United States, South Korea, Philippines and 66 other countries.

2 Adservice Media is leading in Denmark, Sweden, Finland, Norway and 6 other countries.