Market Share by Top Websites

1 Adthink is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Impact is clearly lagging behind, losing to Adthink in all segments.

Websites Categories

1 Adthink has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Science & Education, Community & Society and 17 other categories.

2 Impact is leading in Lifestyle, Finance and Business & Consumer Services.

Geography

1 Impact is leading in most countries, including United States, United Kingdom, India, Canada and 81 other countries.

2 Adthink is leading in France, Italy, Belgium, Spain and 49 other countries.