2
In terms of market share, AdTotal is clearly lagging behind, losing to Adverteerdirect in all segments.
1
Adverteerdirect has better usage coverage in more websites categories. Including Home & Garden, Food & Drink and Reference Materials.
2
AdTotal is leading in Games and Lifestyle.
1
AdTotal is leading in most countries, including Poland, Vietnam and Russia.
2
Adverteerdirect is leading in Netherlands.