In terms of market share, AdTotal is clearly lagging behind, losing to Adverteerdirect in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 42 other categories.
AdTotal is leading in Business & Industry, Sports, Marketing & Advertising, Chats & Forums and 4 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, United States, Greece and 5 other countries.
AdTotal is leading in Poland, Viet Nam, Russia, Korea Republic and 3 other countries.