AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 42 other categories.
AdTotal is leading in Business & Industry, Sports, Soccer, Computer & Electronics and 8 other categories.
AdTotal is leading in most countries, including Poland, United States, Cambodia, Taiwan and 5 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Benin, Czech Republic and one other country.