AdTotal is leading in Top 10K Sites and Top 100K Sites.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 42 other categories.
AdTotal is leading in Business & Industry, Sports, Computer & Electronics, Marketing & Advertising and 6 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Italy and 20 other countries.
AdTotal is leading in Poland, Tuvalu, Austria, Belarus and 3 other countries.