Market Share by Top Websites

2 In terms of market share, AdTotal is clearly lagging behind, losing to Adverteerdirect in all segments.

Websites Categories

1 Adverteerdirect has better usage coverage in more websites categories. Including Home & Garden, Food & Drink and Reference Materials.

2 AdTotal is leading in Games and Lifestyle.


1 AdTotal is leading in most countries, including Poland, Vietnam and Russia.

2 Adverteerdirect is leading in Netherlands.