AdTotal is leading in Top 10K Sites and Top 100K Sites.
Adverteerdirect has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Music & Audio, Classifieds and 20 other categories.
AdTotal is leading in Autos & Vehicles, Computer & Electronics, Sports, Games and 5 other categories.
AdTotal is leading in most countries, including Poland, Tuvalu, India, United Kingdom and 2 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Suriname and Argentina.