AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 41 other categories.
AdTotal is leading in Business & Industry, Sports, Marketing & Advertising, Chats & Forums and 6 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, United Kingdom and 8 other countries.
AdTotal is leading in Poland, Viet Nam, China, Korea Republic and 2 other countries.