AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 42 other categories.
AdTotal is leading in Business & Industry, Sports, Soccer, Marketing & Advertising and 5 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Taiwan, Germany and 7 other countries.
AdTotal is leading in Poland, China, Belarus, France and 3 other countries.