Market Share by Top Websites

2 In terms of market share, AdTotal is clearly lagging behind, losing to Adverteerdirect in all segments.

Websites Categories

1 Adverteerdirect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Shopping, Internet & Telecom and 37 other categories.

2 AdTotal is leading in Business & Industry, Sports, Soccer, Chats & Forums and 3 other categories.


1 Adverteerdirect is leading in most countries, including Netherlands, Belgium, Italy, Israel and 3 other countries.

2 AdTotal is leading in Poland.