In terms of market share, AdTotal is clearly lagging behind, losing to Adverteerdirect in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Shopping, Internet & Telecom and 37 other categories.
AdTotal is leading in Business & Industry, Sports, Soccer, Chats & Forums and 3 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Italy, Israel and 3 other countries.
AdTotal is leading in Poland.