In terms of market share, AdTotal is clearly lagging behind, losing to AdvertiseSpace in all segments.
AdvertiseSpace has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 75 other categories.
AdTotal is leading in Basketball.
AdvertiseSpace is leading in most countries, including India, United States, Italy, Australia and 44 other countries.
AdTotal is leading in Poland.