AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Soccer and 28 other categories.
Al Bawaba Advertising is leading in People & Society, Religion & Spirituality, Real Estate, Running and 4 other categories.
Al Bawaba Advertising is leading in most countries, including Egypt, Korea Republic, Japan, Germany and one other country.
AdTotal is leading in Poland, Italy and France.