AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 25 other categories.
Al Bawaba Advertising is leading in People & Society, Religion & Spirituality, Real Estate, TV & Video and 4 other categories.
AdTotal is leading in most countries, including Poland, United States, Iran, France and one other country.
Al Bawaba Advertising is leading in Spain, Russia and Japan.