2
In terms of market share, AdTotal is clearly lagging behind, losing to Al Bawaba Advertising in all segments.
1
AdTotal has better usage coverage in more websites categories. Including E-commerce & Shopping, Games, Lifestyle and Science & Education.
2
Al Bawaba Advertising is leading in News & Media and Sports.
1
AdTotal is leading in most countries, including Poland, Vietnam and Russia.
2
Al Bawaba Advertising is leading in Egypt and United States.