In terms of market share, AdTotal is clearly lagging behind, losing to Aruba Media Marketing in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 80 other categories.
AdTotal is leading in Humor and Motorcycles.
Aruba Media Marketing is leading in most countries, including Italy, France, Czech Republic, Japan and 13 other countries.
AdTotal is leading in Poland, United States, Pakistan, Lithuania and 2 other countries.