In terms of market share, AdTotal is clearly lagging behind, losing to Aruba Media Marketing in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 70 other categories.
AdTotal is leading in Humor and Motorcycles.
Aruba Media Marketing is leading in most countries, including Italy, Czech Republic, Germany, United Kingdom and 6 other countries.
AdTotal is leading in Poland and Portugal.