2
In terms of market share, AdTotal is clearly lagging behind, losing to Aruba Media Marketing in all segments.
1
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, News & Media, Science & Education and 5 other categories.
2
AdTotal is leading in Games and Lifestyle.
1
AdTotal is leading in most countries, including Poland, Vietnam and Russia.
2
Aruba Media Marketing is leading in Italy.