AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 77 other categories.
AdTotal is leading in Fashion & Modeling, Humor, Motorcycles and Investing.
Aruba Media Marketing is leading in most countries, including Italy, Russia, United Kingdom, Czech Republic and 8 other countries.
AdTotal is leading in Poland, Cambodia, Taiwan, Ireland and 3 other countries.