AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Soccer and 23 other categories.
Auditude is leading in People & Society, TV & Video, Health, Movies and 2 other categories.
AdTotal is leading in most countries, including Poland, China, Austria, Norway and 2 other countries.
Auditude is leading in United States, France, Japan and New Zealand.