AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 23 other categories.
Auditude is leading in People & Society, Movies, TV & Video, Health and 2 other categories.
AdTotal is leading in most countries, including Poland, Viet Nam, Germany, Korea Republic and 2 other countries.
Auditude is leading in United States, France, New Zealand, Netherlands and one other country.