AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 23 other categories.
Auditude is leading in People & Society, Movies, Health, Fashion & Modeling and 2 other categories.
AdTotal is leading in most countries, including Poland, Iran, Korea Republic and Canada.
Auditude is leading in Japan, Malaysia and New Zealand.