AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Games and 17 other categories.
Auditude is leading in TV & Video, Pets, Pets & Animals and Programming.
Auditude is leading in most countries, including United States, New Zealand, France, Egypt and one other country.
AdTotal is leading in Poland, South Korea, India and Greece.