AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 21 other categories.
Auditude is leading in People & Society, Health, Movies, TV & Video and 2 other categories.
AdTotal is leading in most countries, including Poland, Switzerland, Germany, Iran and 4 other countries.
Auditude is leading in United States, New Zealand, Malaysia, Japan and one other country.