AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 25 other categories.
Auditude is leading in People & Society, TV & Video, Health, Movies and 5 other categories.
AdTotal is leading in most countries, including Poland, Serbia, Russia, Korea Republic and 3 other countries.
Auditude is leading in New Zealand, France and Brazil.