AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Soccer and 23 other categories.
Auditude is leading in People & Society, Movies, TV & Video, Health and one other category.
AdTotal is leading in most countries, including Poland, Egypt, Turkey, Zimbabwe and one other country.
Auditude is leading in United States, France and New Zealand.