AdTotal is leading in Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 21 other categories.
Auditude is leading in People & Society, Computer & Electronics, Movies, Software and 3 other categories.
AdTotal is leading in most countries, including Poland, China, Korea Republic, Italy and 3 other countries.
Auditude is leading in Japan and Malaysia.