2
In terms of market share, AdTotal is clearly lagging behind, losing to Banner Connect in all segments.
1
AdTotal has better usage coverage in more websites categories. Including E-commerce & Shopping, Games, Lifestyle and Science & Education.
2
Banner Connect is leading in Arts & Entertainment, Health, Pets & Animals and Sports.
1
Banner Connect is leading in most countries, including United States, India, Israel, South Korea and one other country.
2
AdTotal is leading in Poland, Vietnam and Russia.