AdTotal is leading in Top 10K Sites and Top 100K Sites.
Banner Connect has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Adult, Soccer and 14 other categories.
AdTotal is leading in Sports, Autos & Vehicles, Career & Education, Education and 8 other categories.
Banner Connect is leading in most countries, including United Kingdom, India, United States, Switzerland and 9 other countries.
AdTotal is leading in Poland, Tuvalu, Kazakhstan, South Korea and 2 other countries.