AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 29 other categories.
AdTotal is leading in Business & Industry, Soccer, Chats & Forums, Career & Education and 6 other categories.
Banner Connect is leading in most countries, including United States, India, United Kingdom, Canada and 12 other countries.
AdTotal is leading in Poland.