AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 30 other categories.
AdTotal is leading in Business & Industry, Soccer, Computer & Electronics, Marketing & Advertising and 11 other categories.
Banner Connect is leading in most countries, including United States, India, Canada, France and 11 other countries.
AdTotal is leading in Poland, Iran and Korea Republic.