AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Autos & Vehicles and 14 other categories.
Banner Connect is leading in Music & Audio, Adult, Business & Industry, Accommodation & Hotels and 9 other categories.
Banner Connect is leading in most countries, including United States, Greece, Ghana, Germany and 12 other countries.
AdTotal is leading in Poland, United Kingdom, France and Belarus.