AdTotal is leading in Top 100K Sites and Top 1M Sites.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 30 other categories.
AdTotal is leading in Business & Industry, Soccer, Marketing & Advertising, Computer & Electronics and 11 other categories.
Banner Connect is leading in most countries, including United States, India, United Kingdom, France and 12 other countries.
AdTotal is leading in Poland, China, Germany, Iran and 4 other countries.