AdTotal is leading in Top 100K Sites and Top 1M Sites.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 28 other categories.
AdTotal is leading in Business & Industry, Soccer, Marketing & Advertising, Career & Education and 10 other categories.
Banner Connect is leading in most countries, including United States, United Kingdom, Germany, France and 11 other countries.
AdTotal is leading in Poland, Korea Republic, Mexico, Turkey and one other country.