AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 30 other categories.
AdTotal is leading in Business & Industry, Soccer, Marketing & Advertising, Career & Education and 9 other categories.
Banner Connect is leading in most countries, including United States, Australia, Canada, United Kingdom and 12 other countries.
AdTotal is leading in Poland, Viet Nam, France, Germany and 2 other countries.