2
In terms of market share, AdTotal is clearly lagging behind, losing to Brand.net in all segments.
1
Brand.net has better usage coverage in more websites categories. Including Health, Science & Education, Food & Drink, Jobs & Career and one other category.
2
AdTotal is leading in E-commerce & Shopping, Games and Lifestyle.
1
AdTotal is leading in most countries, including Poland, Vietnam and Russia.
2
Brand.net is leading in United States and South Korea.