Market Share by Top Websites

1 is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Car Buying and 41 other categories.

2 AdTotal is leading in Sports, Internet & Telecom, Soccer, Marketing & Advertising and 13 other categories.


1 is leading in most countries, including United States, India, Israel, Japan and 7 other countries.

2 AdTotal is leading in Poland, Viet Nam, Russia, Netherlands and 3 other countries.