Market Share by Top Websites

1 BridgeTrack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to BridgeTrack in all segments.

Websites Categories

1 BridgeTrack has better usage coverage in more websites categories. Including Finance, Travel, Arts & Entertainment, Music & Audio and 24 other categories.

2 AdTotal is leading in Business & Industry, Sports, Soccer, People & Society and 21 other categories.

Geography

1 BridgeTrack is leading in most countries, including United States, Canada, France, Spain and 8 other countries.

2 AdTotal is leading in Poland, Egypt, Turkey, Zimbabwe and one other country.