Market Share by Top Websites

1 BridgeTrack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to BridgeTrack in all segments.

Websites Categories

1 BridgeTrack has better usage coverage in more websites categories. Including Finance, Arts & Entertainment, Travel, Music & Audio and 23 other categories.

2 AdTotal is leading in Business & Industry, Sports, Internet & Telecom, People & Society and 19 other categories.

Geography

1 BridgeTrack is leading in most countries, including United States, Canada, United Kingdom, India and 17 other countries.

2 AdTotal is leading in Poland, Tuvalu, Germany, Romania and 5 other countries.