Market Share by Top Websites

1 BridgeTrack is leading in Top 100K Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to BridgeTrack in all segments.

Websites Categories

1 BridgeTrack has better usage coverage in more websites categories. Including Finance, Business & Consumer Services, Food & Drink, Gambling and one other category.

2 AdTotal is leading in E-commerce & Shopping, Games, Lifestyle and Science & Education.

Geography

1 AdTotal is leading in most countries, including Poland, Vietnam and Russia.

2 BridgeTrack is leading in United States and Canada.