Market Share by Top Websites

1 BrightInfo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to BrightInfo in all segments.

Websites Categories

1 BrightInfo has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Internet & Telecom, Computer & Electronics and 41 other categories.

2 AdTotal is leading in Sports, Arts & Entertainment, Soccer, Autos & Vehicles and 12 other categories.

Geography

1 BrightInfo is leading in most countries, including United States, United Kingdom, Israel, Australia and 29 other countries.

2 AdTotal is leading in Poland, China, Iran and Sweden.