Market Share by Top Websites

1 BrightInfo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to BrightInfo in all segments.

Websites Categories

1 BrightInfo has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Computer & Electronics, Internet & Telecom and 43 other categories.

2 AdTotal is leading in Arts & Entertainment, Sports, Soccer, Autos & Vehicles and 12 other categories.

Geography

1 BrightInfo is leading in most countries, including United States, United Kingdom, Israel, India and 33 other countries.

2 AdTotal is leading in Poland, Germany, Argentina and Pakistan.