2
In terms of market share, AdTotal is clearly lagging behind, losing to BrightInfo in all segments.
1
BrightInfo has better usage coverage in more websites categories. Including Business & Consumer Services, Computers Electronics & Technology, Health, Finance and 6 other categories.
2
AdTotal is leading in E-commerce & Shopping and Games.
1
BrightInfo is leading in most countries, including United States, Ireland, India, Israel and 9 other countries.
2
AdTotal is leading in Poland, Vietnam and Russia.