AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 19 other categories.
Brilig is leading in People & Society, News & Media, Religion & Spirituality, Science and 9 other categories.
Brilig is leading in most countries, including United States, Germany, Canada, India and 3 other countries.
AdTotal is leading in Poland.