AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 22 other categories.
Brilig is leading in People & Society, News & Media, Religion & Spirituality, Nutrition and 12 other categories.
Brilig is leading in most countries, including United States, India, Israel, United Kingdom and 13 other countries.
AdTotal is leading in Poland, Tuvalu, Romania, Austria and 4 other countries.