AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 23 other categories.
Brilig is leading in People & Society, News & Media, Religion & Spirituality, Performing Arts and 10 other categories.
AdTotal is leading in most countries, including Poland, Switzerland, Serbia, Russia and 4 other countries.
Brilig is leading in United States, Canada, India, Israel and one other country.