AdTotal is leading in Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Soccer and 23 other categories.
Brilig is leading in People & Society, News & Media, Religion & Spirituality, Food & Drink and 12 other categories.
AdTotal is leading in most countries, including Poland, France, China, Egypt and 3 other countries.
Brilig is leading in United States, India, Indonesia, United Kingdom and one other country.