AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Sports, Business & Industry, Arts & Entertainment, Autos & Vehicles and 17 other categories.
Brilig is leading in People & Society, Finance, Investing, Religion & Spirituality and 3 other categories.
AdTotal is leading in most countries, including Poland, Tuvalu, South Korea, France and 3 other countries.
Brilig is leading in United States, Canada, Japan, Viet Nam and one other country.