AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Computer & Electronics, Autos & Vehicles and 16 other categories.
Brilig hasn't got a lead over AdTotal in any websites category.
AdTotal is leading in most countries, including Poland, China, France, Greece and 3 other countries.
Brilig is leading in United States, Malaysia, Czech Republic, United Kingdom and one other country.