Market Share by Top Websites

2 In terms of market share, AdTotal is clearly lagging behind, losing to Brilig in all segments.

Websites Categories

1 AdTotal has better usage coverage in more websites categories. Including E-commerce & Shopping, Games and Lifestyle.

2 Brilig is leading in Computers Electronics & Technology.


1 AdTotal is leading in most countries, including Poland, Vietnam and Russia.

2 Brilig hasn't got a lead over AdTotal in any country.