2
In terms of market share, AdTotal is clearly lagging behind, losing to Brilig in all segments.
1
AdTotal has better usage coverage in more websites categories. Including E-commerce & Shopping, Games and Lifestyle.
2
Brilig is leading in Computers Electronics & Technology.
1
AdTotal is leading in most countries, including Poland, Vietnam and Russia.
2
Brilig hasn't got a lead over AdTotal in any country.