AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Soccer and 24 other categories.
Brilig is leading in People & Society, News & Media, Religion & Spirituality, Performing Arts and 12 other categories.
AdTotal is leading in most countries, including Poland, Canada, China, Iran and 6 other countries.
Brilig is leading in United States, India, Nigeria and Uruguay.