In terms of market share, AdTotal is clearly lagging behind, losing to Cappsool in all segments.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Soccer and 20 other categories.
Cappsool is leading in Web Design.
Cappsool is leading in most countries, including United States, Israel, Russia, Germany and 2 other countries.
AdTotal is leading in Poland, Viet Nam and Belarus.