Market Share by Top Websites

1 ContentClick is leading in Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to ContentClick in all segments.

Websites Categories

1 ContentClick has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Sports, Soccer and 43 other categories.

2 AdTotal is leading in Online Marketing, Outdoors, Recreation & Hobbies and Technology News.

Geography

1 ContentClick is leading in most countries, including United Kingdom, United States, Ireland, Russia and 26 other countries.

2 AdTotal is leading in Poland and South Korea.