2
In terms of market share, AdTotal is clearly lagging behind, losing to CONTEXTin in all segments.
1
AdTotal has better usage coverage in more websites categories. Including E-commerce & Shopping, Games and Lifestyle.
2
CONTEXTin is leading in Finance and Computers Electronics & Technology.
1
CONTEXTin is leading in most countries, including United States, Brazil, Canada, South Korea and one other country.
2
AdTotal is leading in Poland, Vietnam and Russia.