In terms of market share, AdTotal is clearly lagging behind, losing to CONTEXTin in all segments.
AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, People & Society, Autos & Vehicles and 13 other categories.
CONTEXTin is leading in Software, Finance, Credit, Loans & Mortgages, Products & Shopping and 6 other categories.
CONTEXTin is leading in most countries, including United States, Spain, Brazil, Israel and 5 other countries.
AdTotal is leading in Poland, Tuvalu, France, India and 3 other countries.