Market Share by Top Websites

1 CONTEXTin is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to CONTEXTin in all segments.

Websites Categories

1 CONTEXTin has better usage coverage in more websites categories. Including Computer & Electronics, Software, Arts & Entertainment, Health and 24 other categories.

2 AdTotal is leading in Business & Industry, Sports, Soccer, Chats & Forums and 12 other categories.


1 CONTEXTin is leading in most countries, including United States, United Kingdom, Spain, Argentina and 9 other countries.

2 AdTotal is leading in Poland and Germany.