Market Share by Top Websites

1 Conviva is leading in Top 100K Sites and Top 1M Sites.

2 AdTotal is leading in Top 10K Sites.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, TV & Video and 37 other categories.

2 AdTotal is leading in Sports, Soccer, Computer & Electronics, Software and 11 other categories.

Geography

1 Conviva is leading in most countries, including United States, Belgium, United Kingdom, Mexico and 20 other countries.

2 AdTotal is leading in Poland, Viet Nam and Korea Republic.