AdTotal is leading in Top 10K Sites.
Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, TV & Video and 34 other categories.
AdTotal is leading in Sports, Soccer, Computer & Electronics, Autos & Vehicles and 9 other categories.
Conviva is leading in most countries, including United States, Belgium, Brazil, United Kingdom and 41 other countries.
AdTotal is leading in Poland, Tuvalu, Austria, South Korea and one other country.