Market Share by Top Websites

1 Conviva is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, TV & Video and 34 other categories.

2 AdTotal is leading in Sports, Soccer, Adult, Humor and 8 other categories.

Geography

1 Conviva is leading in most countries, including United States, Belgium, Russia, Canada and 24 other countries.

2 AdTotal is leading in Poland and Belarus.