Market Share by Top Websites

1 Conviva is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, TV & Video and 36 other categories.

2 AdTotal is leading in Sports, Soccer, Computer & Electronics, Adult and 10 other categories.

Geography

1 Conviva is leading in most countries, including United States, United Kingdom, Mexico, Belgium and 20 other countries.

2 AdTotal is leading in Poland, China, Belarus, Austria and 2 other countries.