Market Share by Top Websites

1 Conviva is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, People & Society, Business & Industry and 15 other categories.

2 AdTotal is leading in Autos & Vehicles, Computer & Electronics, Education, Career & Education and 11 other categories.

Geography

1 Conviva is leading in most countries, including United States, Spain, Japan, United Kingdom and 17 other countries.

2 AdTotal is leading in Poland, Tuvalu, India and France.