1
Dedicated Media is leading in Top 100K Sites.
2
In terms of market share, AdTotal is clearly lagging behind, losing to Dedicated Media in all segments.
1
AdTotal has better usage coverage in more websites categories. Including E-commerce & Shopping, Games and Lifestyle.
2
Dedicated Media is leading in Arts & Entertainment, Health and Pets & Animals.
1
AdTotal is leading in most countries, including Poland, Vietnam and Russia.
2
Dedicated Media is leading in United States.