Market Share by Top Websites

1 Dedicated Media is leading in Top 100K Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Dedicated Media in all segments.

Websites Categories

1 AdTotal has better usage coverage in more websites categories. Including Sports, Arts & Entertainment, Soccer, Internet & Telecom and 17 other categories.

2 Dedicated Media is leading in Travel, Tourism, Universities & Colleges, Food & Drink and 17 other categories.


1 Dedicated Media is leading in most countries, including United States, Germany, France, India and 3 other countries.

2 AdTotal is leading in Poland.