AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Soccer and 23 other categories.
Dedicated Media is leading in Tourism, Travel, Health, Food & Drink and 12 other categories.
AdTotal is leading in most countries, including Poland, China, Austria, Norway and 2 other countries.
Dedicated Media is leading in United States, South Africa, Korea Republic and Germany.