AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 25 other categories.
Dedicated Media is leading in Tourism, Travel, Health, Food & Drink and 11 other categories.
AdTotal is leading in most countries, including Poland, Iran, Korea Republic, Germany and 2 other countries.
Dedicated Media is leading in United States and New Zealand.