Market Share by Top Websites

1 Dedicated Media is leading in Top 100K Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Dedicated Media in all segments.

Websites Categories

1 AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Soccer and 20 other categories.

2 Dedicated Media is leading in Travel, Fitness, Beauty & Fitness, Accommodation & Hotels and 14 other categories.


1 Dedicated Media is leading in most countries, including United States, United Kingdom, Korea Republic, Canada and one other country.

2 AdTotal is leading in Poland and Belarus.