AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 23 other categories.
Dedicated Media is leading in Finance, Banking, Health, Travel and 14 other categories.
AdTotal is leading in most countries, including Poland, Russia, Philippines and Korea Republic.
Dedicated Media is leading in United States and India.