Market Share by Top Websites

1 DotAndMedia is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to DotAndMedia in all segments.

Websites Categories

1 DotAndMedia has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Sports and 42 other categories.

2 AdTotal is leading in Chats & Forums, Humor, Adult, Pets and 7 other categories.

Geography

1 DotAndMedia is leading in most countries, including Italy, United Kingdom, Germany, France and one other country.

2 AdTotal is leading in Poland and Portugal.