Market Share by Top Websites

1 DotAndMedia is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to DotAndMedia in all segments.

Websites Categories

1 DotAndMedia has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Shopping and 38 other categories.

2 AdTotal is leading in Business & Industry, Sports, Soccer, Marketing & Advertising and 12 other categories.


1 AdTotal is leading in most countries, including Poland, United States, Russia, Turkey and 3 other countries.

2 DotAndMedia is leading in Italy, Germany, Brazil, Spain and 2 other countries.