Market Share by Top Websites

1 DotAndMedia is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to DotAndMedia in all segments.

Websites Categories

1 DotAndMedia has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 35 other categories.

2 AdTotal is leading in Autos & Vehicles, Education, Career & Education, Outdoors and 2 other categories.


1 DotAndMedia is leading in most countries, including Italy, Mexico, Bulgaria, Romania and 11 other countries.

2 AdTotal is leading in Poland, Ethiopia, Tuvalu, Russia and one other country.