Market Share by Top Websites

1 DotAndMedia is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to DotAndMedia in all segments.

Websites Categories

1 DotAndMedia has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Shopping and 38 other categories.

2 AdTotal is leading in Business & Industry, Sports, Internet & Telecom, Soccer and 12 other categories.

Geography

1 AdTotal is leading in most countries, including Poland, Viet Nam, China, France and 3 other countries.

2 DotAndMedia is leading in Italy, Greece, Israel, Japan and 2 other countries.