1
DotAndMedia is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
2
In terms of market share, AdTotal is clearly lagging behind, losing to DotAndMedia in all segments.
1
DotAndMedia has better usage coverage in more websites categories. Including Travel & Tourism, Food & Drink, Arts & Entertainment, Health and 10 other categories.
2
AdTotal is leading in Games.
1
DotAndMedia is leading in most countries, including Italy, Netherlands, United Kingdom, United States and 5 other countries.
2
AdTotal is leading in Poland, Vietnam and Russia.