Market Share by Top Websites

1 DotAndMedia is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to DotAndMedia in all segments.

Websites Categories

1 DotAndMedia has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Shopping and 39 other categories.

2 AdTotal is leading in Business & Industry, Sports, Soccer, Autos & Vehicles and 12 other categories.

Geography

1 DotAndMedia is leading in most countries, including Italy, Germany, Romania, South Africa and 9 other countries.

2 AdTotal is leading in Poland, Tuvalu, Austria, Pakistan and 4 other countries.