Market Share by Top Websites

1 DotAndMedia is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to DotAndMedia in all segments.

Websites Categories

1 DotAndMedia has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Shopping and 36 other categories.

2 AdTotal is leading in Business & Industry, Sports, Soccer, Marketing & Advertising and 10 other categories.


1 AdTotal is leading in most countries, including Poland, China, Belarus, Austria and 3 other countries.

2 DotAndMedia is leading in Italy, United States, Albania, Romania and one other country.