Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Business & Industry and 57 other categories.

2 AdTotal is leading in Soccer, Online Marketing, Education, Chats & Forums and 5 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 39 other countries.

2 AdTotal is leading in Poland, Pakistan, Lithuania, Iran and one other country.