Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, News & Media, Tourism, Business & Industry and 58 other categories.

2 AdTotal is leading in Computer & Electronics, Games, Online Marketing, Software and 2 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 42 other countries.

2 AdTotal is leading in Poland and Belarus.