2
In terms of market share, AdTotal is clearly lagging behind, losing to Double.net in all segments.
1
Double.net has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, Food & Drink and 10 other categories.
2
AdTotal is leading in Science & Education.
1
Double.net is leading in most countries, including Sweden, Belgium, Czech Republic, Denmark and 8 other countries.
2
AdTotal is leading in Poland, Vietnam and Russia.