Market Share by Top Websites

1 is leading in Top 1M Sites and The Entire Web.

2 AdTotal is leading in Top 100K Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Internet & Telecom and 99 other categories.

2 AdTotal is leading in Soccer, Motorcycles and Basketball.


1 is leading in most countries, including Sweden, Malta, Germany, Norway and 21 other countries.

2 AdTotal is leading in Poland, China, Croatia, Ireland and 2 other countries.