Market Share by Top Websites

1 is leading in Top 1M Sites and The Entire Web.

2 AdTotal is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Internet & Telecom and 99 other categories.

2 AdTotal is leading in Soccer, Basketball and Motorcycles.


1 is leading in most countries, including Sweden, United States, Germany, United Kingdom and 29 other countries.

2 AdTotal is leading in Poland, Viet Nam, France and Korea Republic.