Market Share by Top Websites

1 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Internet & Telecom and 92 other categories.

2 AdTotal is leading in Soccer, Technology News, Motorcycles and Basketball.


1 is leading in most countries, including Sweden, United States, Finland, Germany and 25 other countries.

2 AdTotal is leading in Poland.