Market Share by Top Websites

1 is leading in Top 1M Sites.

2 AdTotal is leading in Top 100K Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Social Sciences, Science, Internet & Telecom and 51 other categories.

2 AdTotal is leading in Autos & Vehicles and Outdoors.


1 is leading in most countries, including Sweden, United States, Niue, United Kingdom and 18 other countries.

2 AdTotal is leading in Poland, Ethiopia, Italy, New Zealand and one other country.