Market Share by Top Websites

1 Double.net is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Double.net in all segments.

Websites Categories

1 Double.net has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Internet & Telecom and 100 other categories.

2 AdTotal is leading in Soccer, Basketball and Motorcycles.

Geography

1 Double.net is leading in most countries, including Sweden, United States, Finland, Malta and 21 other countries.

2 AdTotal is leading in Poland, Lithuania, Korea Republic, Iran and one other country.