Market Share by Top Websites

1 Federated Media is leading in Top 100K Sites and Top 1M Sites.

2 AdTotal is leading in Top 10K Sites.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 82 other categories.

2 AdTotal is leading in Online Marketing, Outdoors and Soccer.

Geography

1 Federated Media is leading in most countries, including United States, Canada, United Kingdom, Brazil and 52 other countries.

2 AdTotal is leading in Poland and Belarus.