Market Share by Top Websites

1 Frankly is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Frankly in all segments.

Websites Categories

1 Frankly has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 68 other categories.

2 AdTotal is leading in Computer & Electronics, Games, Outdoors, Technology News and one other category.


1 Frankly is leading in most countries, including United States, United Kingdom, Serbia, Germany and 27 other countries.

2 AdTotal is leading in Poland, France, South Korea and Tuvalu.