AdTotal is leading in Top 10K Sites and Top 100K Sites.
freeXmedia has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Shopping and 41 other categories.
AdTotal is leading in Soccer, Internet & Telecom, Career & Education, Telecommunications and 11 other categories.
AdTotal is leading in most countries, including Poland, United States, Switzerland, Serbia and 5 other countries.
freeXmedia is leading in Germany, India, Japan and United Kingdom.