In terms of market share, AdTotal is clearly lagging behind, losing to freeXmedia in all segments.
freeXmedia has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Autos & Vehicles and 38 other categories.
AdTotal is leading in Soccer, Internet & Telecom, News & Media, Career & Education and 9 other categories.
freeXmedia is leading in most countries, including Germany, Kazakhstan, Portugal, Russia and 3 other countries.
freeXmedia is leading in Germany, Kazakhstan, Portugal, Russia and 3 other countries.