AdTotal is leading in Top 100K Sites.
GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 40 other categories.
AdTotal is leading in Marketing & Advertising, Autos & Vehicles, Fashion & Modeling, Online Marketing and 5 other categories.
GlobalTakeoff is leading in most countries, including India, Great Britain, Brazil, France and 46 other countries.
AdTotal is leading in Poland and Tuvalu.