AdTotal is leading in Top 100K Sites and Top 1M Sites.
GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 40 other categories.
AdTotal is leading in Marketing & Advertising, Shopping, Fashion & Modeling, Autos & Vehicles and 7 other categories.
GlobalTakeoff is leading in most countries, including India, Brazil, United States, Sri Lanka and 12 other countries.
AdTotal is leading in Poland, Korea Republic, Mexico, United Kingdom and one other country.