AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Internet & Telecom, Autos & Vehicles, Career & Education, Education and 15 other categories.
GlobalTakeoff is leading in Arts & Entertainment, Music & Audio, People & Society, Movies and 11 other categories.
GlobalTakeoff is leading in most countries, including India, United States, Argentina, Venezuela and 12 other countries.
AdTotal is leading in Poland, United Kingdom, Russia, South Korea and 2 other countries.