AdTotal is leading in Top 100K Sites and Top 1M Sites.
GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 38 other categories.
AdTotal is leading in Marketing & Advertising, Shopping, Basketball, Consumer Electronics and 6 other categories.
GlobalTakeoff is leading in most countries, including India, United States, Brazil, Mexico and 12 other countries.
AdTotal is leading in Poland, France, Egypt and Turkey.