AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 38 other categories.
AdTotal is leading in Marketing & Advertising, Shopping, Autos & Vehicles, Basketball and 8 other categories.
GlobalTakeoff is leading in most countries, including India, United States, Brazil, Sri Lanka and 11 other countries.
AdTotal is leading in Poland, Ukraine, Turkey, Spain and one other country.