In terms of market share, AdTotal is clearly lagging behind, losing to GlobalTakeoff in all segments.
GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 37 other categories.
AdTotal is leading in Business & Industry, Soccer, Marketing & Advertising, Online Marketing and 9 other categories.
GlobalTakeoff is leading in most countries, including India, Pakistan, United States, Sri Lanka and 16 other countries.
AdTotal is leading in Poland, Viet Nam, Netherlands, Korea Republic and 2 other countries.