AdTotal is leading in Top 10K Sites and Top 100K Sites.
GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, Music & Audio and 12 other categories.
AdTotal is leading in Sports, Autos & Vehicles, Career & Education, Education and 8 other categories.
GlobalTakeoff is leading in most countries, including India, United States, Canada, Sri Lanka and 8 other countries.
AdTotal is leading in Poland, Tuvalu, France, Kazakhstan and 3 other countries.