AdTotal is leading in Top 1M Sites.
GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 37 other categories.
AdTotal is leading in Business & Industry, Soccer, Marketing & Advertising, Online Marketing and 9 other categories.
GlobalTakeoff is leading in most countries, including India, United States, Brazil, Sri Lanka and 17 other countries.
AdTotal is leading in Poland, Lithuania, Korea Republic, Iran and one other country.