AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 37 other categories.
AdTotal is leading in Soccer, Marketing & Advertising, Shopping, Online Marketing and 7 other categories.
GlobalTakeoff is leading in most countries, including India, United States, Brazil, Sri Lanka and 13 other countries.
AdTotal is leading in Poland, Switzerland, Ukraine, Korea Republic and 2 other countries.