AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 37 other categories.
AdTotal is leading in Marketing & Advertising, Autos & Vehicles, Shopping, Motorcycles and 7 other categories.
GlobalTakeoff is leading in most countries, including India, United States, Brazil, Sri Lanka and 10 other countries.
AdTotal is leading in Poland, France, Iran, Japan and 3 other countries.