AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 33 other categories.
AdTotal is leading in Business & Industry, Sports, Soccer, Career & Education and 8 other categories.
GlobalTakeoff is leading in most countries, including India, United States, Brazil, Spain and 11 other countries.
AdTotal is leading in Poland and Germany.