2
In terms of market share, AdTotal is clearly lagging behind, losing to Harren Media in all segments.
1
AdTotal has better usage coverage in more websites categories. Including E-commerce & Shopping, Games, Lifestyle and Science & Education.
2
Harren Media is leading in Arts & Entertainment.
1
Harren Media is leading in most countries, including Brazil, Peru, Spain and United States.
2
AdTotal is leading in Poland, Vietnam and Russia.