AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Internet & Telecom and 19 other categories.
Hype Exchange is leading in Movies.
AdTotal is leading in most countries, including Poland, Russia, South Korea, India and 2 other countries.
Hype Exchange is leading in United States, New Zealand, Indonesia and Canada.