AdTotal is leading in Top 10K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Internet & Telecom, Soccer and 19 other categories.
Hype Exchange is leading in Arts & Entertainment, Movies, Shopping, Games and 4 other categories.
Hype Exchange is leading in most countries, including United States, Russia, Korea Republic, Taiwan and one other country.
AdTotal is leading in Poland and Germany.