AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Internet & Telecom, Soccer and 25 other categories.
Hype Exchange is leading in Arts & Entertainment, Movies, Games, Celebrities & Entertainment News and 3 other categories.
AdTotal is leading in most countries, including Poland, Viet Nam, France and Russia.
Hype Exchange is leading in United States, Korea Republic and Japan.