AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Sports, Business & Industry, Internet & Telecom, Soccer and 19 other categories.
Hype Exchange is leading in Arts & Entertainment and Movies.
AdTotal is leading in most countries, including Poland, Tuvalu, South Korea, India and 3 other countries.
Hype Exchange is leading in United States, Japan, Switzerland and Brazil.