AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Internet & Telecom, Soccer and 23 other categories.
Hype Exchange is leading in Arts & Entertainment, Movies, Games, Shopping and 6 other categories.
AdTotal is leading in most countries, including Poland, Switzerland, Serbia, Russia and 3 other countries.
Hype Exchange is leading in United States, South Africa, Pakistan and Iran.