AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Soccer, People & Society and 26 other categories.
Hype Exchange is leading in Arts & Entertainment, Movies, Games, Womens Interests and 3 other categories.
Hype Exchange is leading in most countries, including United States, Germany, Canada, India and 3 other countries.
AdTotal is leading in Poland, Egypt, Italy and France.