AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Kanoodle has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Finance, Shopping and 43 other categories.
AdTotal is leading in Soccer, Marketing & Advertising, Career & Education, Telecommunications and 9 other categories.
Kanoodle is leading in most countries, including United States, Japan, Mexico, United Kingdom and 7 other countries.
AdTotal is leading in Poland, Spain, Korea Republic, France and one other country.