AdTotal is leading in Top 10K Sites and Top 100K Sites.
Kanoodle has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Finance, Shopping and 44 other categories.
AdTotal is leading in Business & Industry, Soccer, Autos & Vehicles, Marketing & Advertising and 9 other categories.
Kanoodle is leading in most countries, including United States, United Kingdom, Canada, Brazil and 22 other countries.
AdTotal is leading in Poland, Tuvalu, Romania, Austria and 3 other countries.