AdTotal is leading in Top 10K Sites and Top 100K Sites.
Kanoodle has better usage coverage in more websites categories. Including People & Society, Finance, Health, Investing and 13 other categories.
AdTotal is leading in Sports, Arts & Entertainment, Autos & Vehicles, Career & Education and 10 other categories.
Kanoodle is leading in most countries, including United States, Turkey, Slovenia, Russia and 6 other countries.
AdTotal is leading in Poland, Tuvalu, South Korea and France.