AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Kanoodle has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Finance, Business & Industry and 41 other categories.
AdTotal is leading in Sports, Soccer, Chats & Forums, Career & Education and 6 other categories.
Kanoodle is leading in most countries, including United States, India, Canada, Russia and 12 other countries.
AdTotal is leading in Poland and Germany.