Market Share by Top Websites

2 In terms of market share, AdTotal is clearly lagging behind, losing to Kanoodle in all segments.

Websites Categories

1 Kanoodle has better usage coverage in more websites categories. Including Arts & Entertainment, Community & Society, Gambling, Law & Government and one other category.

2 AdTotal is leading in E-commerce & Shopping, Games, Lifestyle and Science & Education.


1 Kanoodle is leading in most countries, including United States, Argentina, Pakistan and Spain.

2 AdTotal is leading in Poland, Vietnam and Russia.