AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Kanoodle has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Finance, Shopping and 41 other categories.
AdTotal is leading in Business & Industry, Soccer, Marketing & Advertising, Career & Education and 10 other categories.
Kanoodle is leading in most countries, including United States, Germany, Canada, India and 5 other countries.
AdTotal is leading in Poland, Switzerland, Ukraine, Viet Nam and 4 other countries.