Market Share by Top Websites

1 Kitara Media is leading in Top 100K Sites.

2 AdTotal is leading in Top 1M Sites.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 37 other categories.

2 AdTotal is leading in Sports, Soccer, Humor, Basketball and 4 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, Philippines, France and 28 other countries.

2 AdTotal is leading in Poland and Belarus.