AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 43 other categories.
AdTotal is leading in Sports, Soccer, Marketing & Advertising, Humor and 6 other categories.
Kitara Media is leading in most countries, including United States, Canada, Brazil, Singapore and 21 other countries.
AdTotal is leading in Poland, Switzerland, Korea Republic and Ukraine.