AdTotal is leading in Top 100K Sites.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Restaurants & Delivery and 14 other categories.
AdTotal is leading in Autos & Vehicles, Internet & Telecom, Business & Industry, Career & Education and 13 other categories.
Kitara Media is leading in most countries, including United States, Netherlands, Iran, Sri Lanka and 13 other countries.
AdTotal is leading in Poland, Russia, United Kingdom, Ethiopia and 5 other countries.