AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 40 other categories.
AdTotal is leading in Soccer, Marketing & Advertising, Autos & Vehicles, Humor and 5 other categories.
Kitara Media is leading in most countries, including United States, Canada, United Kingdom, Egypt and 25 other countries.
AdTotal is leading in Poland, Belgium, Korea Republic, Ireland and one other country.