AdTotal is leading in Top 10K Sites and Top 100K Sites.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, Computer & Electronics and 12 other categories.
AdTotal is leading in Autos & Vehicles, Education, Career & Education, Business & Industry and 10 other categories.
Kitara Media is leading in most countries, including United States, Canada, Taiwan, United Kingdom and 11 other countries.
AdTotal is leading in Poland, Tuvalu and South Korea.