AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 42 other categories.
AdTotal is leading in Soccer, Marketing & Advertising, Autos & Vehicles, Humor and 4 other categories.
Kitara Media is leading in most countries, including United States, India, United Kingdom, Germany and 51 other countries.
AdTotal is leading in Poland, Tuvalu, Pakistan and Belarus.