AdTotal is leading in Top 100K Sites and Top 1M Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 41 other categories.
AdTotal is leading in Soccer, Marketing & Advertising, Fashion & Modeling, Humor and 4 other categories.
Kitara Media is leading in most countries, including United States, India, Brazil, Spain and 21 other countries.
AdTotal is leading in Poland, Ghana, Mexico and Cambodia.