Market Share by Top Websites

1 Korrelate is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Korrelate in all segments.

Websites Categories

1 AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Soccer and 18 other categories.

2 Korrelate is leading in Autos & Vehicles, Car Buying, Makes & Models, News & Media and 9 other categories.


1 Korrelate is leading in most countries, including United States, Canada, Colombia, Spain and 4 other countries.

2 AdTotal is leading in Poland.