AdTotal is leading in Top 10K Sites and Top 100K Sites.
LinkZ has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 33 other categories.
AdTotal is leading in Sports, Soccer, Marketing & Advertising, Telecommunications and 6 other categories.
AdTotal is leading in most countries, including Poland, United States, United Kingdom, Spain and 4 other countries.
LinkZ is leading in Turkey, South Africa, Netherlands, Japan and one other country.