AdTotal is leading in Top 100K Sites and Top 1M Sites.
LinkZ has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 36 other categories.
AdTotal is leading in Sports, Soccer, Marketing & Advertising, Telecommunications and 6 other categories.
AdTotal is leading in most countries, including Poland, United States, France, China and 3 other countries.
LinkZ is leading in Turkey, Slovakia, Russia, Cote d Ivoire and one other country.