AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
LinkZ has better usage coverage in more websites categories. Including News & Media, Business & Industry, People & Society, Arts & Entertainment and 31 other categories.
AdTotal is leading in Sports, Soccer, Marketing & Advertising, Software and 7 other categories.
AdTotal is leading in most countries, including Poland, United States, Switzerland, Serbia and 5 other countries.
LinkZ is leading in Turkey, Russia and Greece.