Market Share by Top Websites

1 LinkZ is leading in Top 100K Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to LinkZ in all segments.

Websites Categories

1 LinkZ has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 35 other categories.

2 AdTotal is leading in Sports, Soccer, Marketing & Advertising, Humor and 6 other categories.


1 AdTotal is leading in most countries, including Poland, France, Viet Nam, Ukraine and 8 other countries.

2 LinkZ is leading in Turkey, Russia and Azerbaijan.