Market Share by Top Websites

1 LinkZ is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to LinkZ in all segments.

Websites Categories

1 LinkZ has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 37 other categories.

2 AdTotal is leading in Sports, Soccer, Software, Adult and 8 other categories.


1 LinkZ is leading in most countries, including Turkey, Russia, India, Azerbaijan and one other country.

2 AdTotal is leading in Poland, Germany and United States.