AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Games, Autos & Vehicles and 7 other categories.
LinkZ is leading in News & Media, People & Society, Business & Industry, Cooking & Recipes and 7 other categories.
AdTotal is leading in most countries, including Poland, United States, Russia, South Korea and 3 other countries.
LinkZ is leading in Turkey and Switzerland.