2
In terms of market share, AdTotal is clearly lagging behind, losing to Mass2 in all segments.
1
Mass2 has better usage coverage in more websites categories. Including Finance, Computers Electronics & Technology, Community & Society, Hobbies & Leisure and 2 other categories.
2
AdTotal is leading in Games, Lifestyle and Science & Education.
1
AdTotal is leading in most countries, including Poland, Vietnam and Russia.
2
Mass2 is leading in United States and South Africa.