AdTotal is leading in Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 27 other categories.
Matchbin is leading in Beauty & Fitness, Pets & Animals, Pets, Coupons and one other category.
AdTotal is leading in most countries, including Poland, Italy, Korea Republic, Mexico and 3 other countries.
Matchbin is leading in United States, Slovenia, United Arab Emirates and Hungary.