AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 27 other categories.
Matchbin is leading in Beauty & Fitness, Furniture and Coupons.
AdTotal is leading in most countries, including Poland, Viet Nam, France, Germany and 3 other countries.
Matchbin is leading in United States and Taiwan.