Market Share by Top Websites

2 In terms of market share, AdTotal is clearly lagging behind, losing to Matchbin in all segments.

Websites Categories

1 AdTotal has better usage coverage in more websites categories. Including E-commerce & Shopping, Games, Lifestyle and Science & Education.

2 Matchbin is leading in News & Media.


1 AdTotal is leading in most countries, including Poland, Vietnam and Russia.

2 Matchbin is leading in Czech Republic.