AdTotal is leading in Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 24 other categories.
Matchbin is leading in Furniture, Coupons and Beauty & Fitness.
AdTotal is leading in most countries, including Poland, France, Iran, Italy and 4 other countries.
Matchbin is leading in Turkey, South Africa and Norway.