AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 27 other categories.
Matchbin is leading in Shopping, Beauty & Fitness, Pets & Animals, Pets and 2 other categories.
AdTotal is leading in most countries, including Poland, Tuvalu, Germany, Belarus and 6 other countries.
Matchbin is leading in United States, Canada, India and Australia.