Market Share by Top Websites

1 Media6Degrees is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Media6Degrees in all segments.

Websites Categories

1 Media6Degrees has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Finance, Shopping and 82 other categories.

2 AdTotal is leading in Soccer, Recreation & Hobbies, Outdoors, Basketball and one other category.

Geography

1 Media6Degrees is leading in most countries, including United States, Canada, United Kingdom, Japan and 42 other countries.

2 AdTotal is leading in Poland, Tuvalu and South Korea.