Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, Clothing and 84 other categories.

2 AdTotal is leading in Soccer, Investing, Basketball, Pets and one other category.


1 Mercent is leading in most countries, including United States, Canada, France, India and 47 other countries.

2 AdTotal is leading in Poland and Zimbabwe.