Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Clothing and 86 other categories.

2 AdTotal is leading in Soccer, Fashion & Modeling, Investing, Online Marketing and 2 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, Germany and 48 other countries.

2 AdTotal is leading in Poland, Switzerland, Ireland, Taiwan and one other country.